Hi

I’m Alex. 
I write things.

Stories have always come naturally to me – the kind that connect, captivate, and endure.

As I honed my craft, I discovered how powerful digital content can be in driving impact, expanding reach, and delivering results. From crafting compelling web copy to shaping content strategies for large platforms, I’ve taken on diverse roles that have broadened my expertise and deepened my understanding of the nuanced digital landscape.

As satisfying as it is to build a distinctive brand voice, it’s creative storytelling that really gets my heart racing, especially in the realm of video game writing. Nothing excites me more than developing larger-than-life characters, writing witty dialogue, and crafting unforgettable worlds. 

Career highlights: 

– Senior Reward Manager at Just (2023-present)

– Editor in Chief at MMOGames.com (2020-2023)

– Head of Content at MobileGames.com (2021-2022)

– Director of Comms and Congressional Speechwriter at Run With Pride (2018-2020)

– Director of Studies at Eton’s Summer School (2019)

– Managing Director and Founder of Teacher’s Friend Vietnam (2014-2016)

– English, creative writing, and philosophy teacher in Vietnam, Jordan, Argentina, and Germany (2013-2019)

Outside of work, I’m an avid traveller (75 countries and counting), an even more avid gamer (several thousand hours and counting), a terrible mandolin player, and a diehard D&D enthusiast. 

Get in touch and tell me what you’re looking for. We’ll write a new story together.

My Philosophy

01

Human Connection

At the core of every story I weave is a genuine human connection, bridging ideas with emotions.

02

Purpose

I prioritise clear, purpose-driven narratives over flashy prose, making every word count.

03

Creativity

I believe that true creativity is what makes you stand out, no matter the industry or market. 

Let’s Chat

Email me or schedule a call

Tell me about your project and your vision

We'll tailor a solution together

"Alex has a real talent for uncovering the most compelling angle in a story and telling it in a way that connects with people, as well as being an absolute pleasure to work with."

Elizabeth Barker, Operations Manager at Trees for Streets

“Adaptable and attentive to detail, Alex is one of the most capable, creative, and pleasant people I've ever worked with.”

Richard Scott-Jones, Head of Content at Just

"In my experience of directly managing a team of 20+ remote freelance writers around the world, Alex is undoubtedly one of the most professional, responsive, intelligent, and skilled."

Dylan Bridger, CEO of ZenRevenue

"Alex has consistently demonstrated his exceptional skills and expertise. His creativity and willingness to take initiative were evident from the very beginning."

Francois Desrosiers, CEO and Co-Owner, Virtys Games