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Content strategy and editorial
Crafting content with purpose
Sound content strategy turns noise into narrative. Whether you’re looking for a consultant to fine-tune your content plan or an experienced editorial lead to manage your publication, let’s ensure your content hits its mark.
Content Strategy
Editorial Management
SEO Mastery
What I Offer
Content Strategy
Effective content is data-driven, brand-aligned, and purposeful. It begins with an understanding of audience, market, and business goals.
Editorial Management
With a plan in place, I can oversee the complete content lifecycle, from ideation through to publication. Be it email marketing, blog, or media outlet, your content will stand out.
SEO Mastery
Cut through the AI noise with content built to rank. Publish researched, engaging, search-engine optimised content that drives organic traffic.
My Approach
Turn noise into narrative.
Directionless content serves no one. I start with a deep dive into your brand and its goals, then devise content with purpose.
I craft a tailored strategy that emphasises SEO, quality, and consistency, ensuring each piece of content resonates with your audience and goals. You can trust me to take the content reins while you focus on other aspects of your business.
Why choose me for content strategy & editorial?
Deep Expertise
14 years of experience in varied verticals, including video games, travel, global issues, education, and marketing.
Tailored Solutions
I design content strategies unique to each client, ensuring a perfect fit for your objectives and budget.
SEO Mastery
My integrated SEO approach ensures your content is both compelling and highly discoverable.
Senior Experience
I’ve led multiple teams and sizeable outlets as Head of Content and Editor in Chief.
Varied Output
Be it news posts, interviews, features, reviews, whitepapers, reports, or blog posts, expect content that earns attention.
Result-Oriented
Tell me your KPIs, and I’ll devise a strategy built to deliver the results that matter.
Team Leadership
I can provide access to a network of skilled writers with their own specialties, or I can help mentor your team.
Big Picture Thinking
I ensure every piece of content works towards a clear and cohesive brand vision.
Strategic business requires strategic content.
MMOGames Results
400%
Revenue increase
MMOGames reaped a massive profit increase driven by ad revenue.
4 mil
Annual Visitors
Credited to organic growth originating from content strategy
30,000
Social Media Followers
Dead social media channels revitalised with custom graphics, wit, and warmth.
Combining strategic insight with creative energy, Alex revitalised MMOGames and delivered phenomenal improvements in CTR, CPV, and campaign success elsewhere.
Benjamin Robson, VP of Adspree Media, parent company of MMOGames.com
