My Portfolio
My portfolio
Past clients and publications:
Adspree Media, Alzheimers.org.uk, AppGames.com, Applift, Atlas Obscura, Buzzfeed, Boston Consulting Group, Cracked, Culture Trip, Escape Artist, F5Games, Game Hollywood, Gamerjibe, GamerToken, Gamigo, The Guardian, Guided E-Learning, The Huffington Post, Humanist Life, Humanist Magazine, International Teacher Magazine, Into the Unknown Studios, Jernis, Just, KASKO, The London Economic, Media Elements Group, Medium, MMOGames, MobileGames.com, Money Morning News, Re:infer, R2Games, SaaStronauts, Saigoneer, South-East Asia Backpacker, Sweap, Trees for Streets, True Wills Tours, Urbanist Hanoi, Virtys, WildTangent Games, Zen Revenue, as well as a wide selection of op-eds and features in local newspapers.
Below, you’ll find eight case studies followed by a list of writing samples.
Content Strategy & Editorial
Editorial services for MMOGames.com
As Editor in Chief for MMOGames.com, I combined innovative content initiatives with a focus on quality and consistency, increasing readership to four-million annual readers and increasing revenue by 400%.
Content strategy for Run With Pride
As Director of Comms for Run With Pride, I wrote five-figure fundraising emails, candidate prospectuses, and speeches for the US Senate Floor while orchestrating a content strategy that left their previous reach and engagement records in the dust.
Game Writing & Storytelling
MMORPG: "Mist Legacy"
Total dialogue and narrative review for the storybook MMORPG, injecting humour, individuality, and character into a narrative-dense game.
Dungeon crawlers: "Aeon Trespass" and "Kingdoms Forlorn"
Narrative design and storytelling for two critically acclaimed, narrative campaign boardgames, each set in mature, lore-rich, twisted dark-fantasy worlds.
Copywriting & Editing
Interviewing tree sponsors for Trees for Streets
A sentimental interview series for a tree-sponsorship charity; my work was quickly picked up by local print media, TV, and the BBC.
Longform event marketing report creation for Sweap
Ebooks, industry reports, and supporting marketing copy for an event marketing automation startup.
Other Services
Community management and paid media campaigns for Just
As Senior Reward Manager at Just, I oversaw the content creator communities for leading video games, with world-class CPV, CPC, and client satisfaction.
Copywriting and brand development for True Wills and Jernis
Brand development, web copy, micro copy, and tour descriptions for two travel startups.
Writing Samples
Personal essay: The Guardian – Where to next with Nan?
Game writing: Aeon Trespass quest: Divine Law (interactive sample with simplified mechanics)
Narrative design: Kingdoms Forlorn chapter: Stoneface (interactive sample with simplified mechanics)
Flash fiction: Alhamdulilah
Feature: The surreal rise of Vietnam’s gated cities
Q&A: Our audience with his holiness, EVE Online’s Space Pope
Interview: Lore and Peace: the Katia Sae interview
PR: Meet the progressive Kansan who could be our first lesbian Native-American congresswoman
Newsletter: Announcing two new communities
Op-ed: Brexit has given us one of the strongest pro-EU movements in the continent
Script writing: Introducing our Grand Mystery Challenge
Blog post: The ten greatest Star Wars characters of all time, according to real fans
Comedy listicle: 6 legendary lost treasures that are still up for grabs
Community post: Just Community’s World Music World Tour
Review: “Engage?!” – Star Trek Fleet Command review
Landing pages: AdspreeMedia.com / Adspreemedia.com/services
Web copy: True Wills Tours (mockup, recreating copy as was)
Tour copy: Jernis Himalayan Tour (mockup, recreating copy as was)
Content marketing: How Security Token Offerings (STOs) could revolutionize the ICO landscape
Game guide: The Ultimate EVE Online guide
Ghost writing (thought leadership): Driving efficiency: from process mining to communications mining
Travel writing: Moments in SE Asia you’ll never forget