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Words that craft worlds

The stories games deserve

Game writing usually sucks. It’s inexcusable. Your game deserves writing that makes players laugh, weep, and give a damn, not filler that’ll have them spamming ‘skip’. 

Writing and Narrative Design

Character Development

World Building

What I Offer

Writing and narrative design

Fetch quests be damned! No matter the genre, immersion starts when players care. I’ll craft you engrossing narratives, dialogue that captivates, and questlines players will remember for years. 

Character Development

There’s nothing quite like a memorable character with a satisfying arc. Whether they’re written to be hated, championed, or laughed at, every PC and NPC should feel distinct and alive.

World Building

Seek more than lore that bores. With a keen eye for detail, I construct immersive game worlds, layering rich histories and legends that invite players to explore every corner. 

A portrait photo in black and white of Alex Sinclair Lack who offers writing services

My Approach

Your game deserves better.

World building is what I was born for. Let’s make your game unforgettable.

Far too many great games are let down by loveless dialogue, one-dimensional NPCs, and predictable narratives. Never adopt a “that’ll do” approach; game writing can make a mediocre game good, a good game great, and a great game glorious. Be it fantasy MMORPG or grimdark sci-fi, I can bring your world to life. 

Why choose me for game writing & storytelling?

Award-winning Writing

My fiction has won and been shortlisted in multiple world-renowned competitions, and I work as a professional D&D DM.

Branching Experience

I have experience with branching narrative software, and love writing stories in which decisions carry weight. 

Narrative Design

Forget fetch missions. I’ll craft innovative and surprising quests in which stakes are always felt.

Video Game Veteran

I’ve worked in the gaming industry for a decade; I know games inside out and back to front.

Powerful Dialogue

From witty one-liners to heartfelt monologues, your players will be hooked.

Character Creation

My characters have presence, personality, and believable motivations, with histories that shape their choices and voices.

Inspired Ideas

My love of storytelling comes from a life of travel to 75 countries, chasing tales, inspiration, and awe.

Commitment to Quality

I’ll ensure your game holds the highest standards in narrative consistency, detail, and immersion.

Unlock your game’s epic.

Virtys Feedback

Player Retention Boosted

The enriched storyline and character development led to players investing more playtime.

Increase in Game Sales

Positive word of mouth about the narrative depth translated into higher game sales.

Player Ratings Increased

Steam reviews improved from mixed to positive following my involvement.

“Alex has consistently demonstrated his exceptional skills and expertise in this field.  His attention to detail, exceptional grammar, and extensive vocabulary have been invaluable to our team, and have contributed significantly to the overall success of Mist Legacy.”

Francois Desrosiers, CEO and Co-Owner, Virtys Studios
A screenshot from the game Mist Legacy showing a portly jolly quest giver

"Alex's creativity and willingness to take initiative were evident from the very beginning of his work with us. Rather than simply making minor improvements to existing text, he proposed a variety of new ideas and concepts that enhance the game's overall narrative."

Francois Desrosiers, CEO and Co-Owner, Virtys Games

"Adaptable and attentive to detail, he learned various games well enough to design fun and engaging content-creation tasks, in which he showed endless creativity - a multi-step ARG adventure with many coded clues was a particular highlight - and wrote outstanding copy to describe them with precision and verve. Beyond excelling in the core of his role, I and everyone else on the team could always depend on him not only to nail whatever additional tasks we put in front of him but to find his own and nail them too."

Richard Scott-Jones, Head of Content at Just

"I love the way this piece is written, exposing the anxiety and paranoia of the protagonist as they face the introduction and resolution of threat. The setting and surroundings are intricately but concisely described in a way that places the reader with the character on their journey."

Abbey Jones, Didcot Writers’ Readers’ Choice Award Judge